In the food and beverage industry, contracts are the backbone of all business relationships. From supplier and logistics contracts to production and quality agreements to distribution and licensing agreements. Contract Lifecycle Management (CLM) creates a decisive competitive advantage here: it digitises, automates and secures the entire contract process – from creation to archiving.

Beer is a deceptively complex product. To the consumer it is a brand, a taste, a moment. To an industrial organization it is a chain of decisions, dependencies, risks, and handovers. When that chain is stable, the business feels predictable. When the chain is stressed, every weakness in coordination becomes visible. Right now, the beer market is a clear example of a system under pressure. And it is a useful mirror for what happens in contract management across industrial environments.
You've probably experienced this many times: Sales representatives are with a potential client and want to present them with a concrete offer right away. But that's difficult. They lack the specific figures they can share with their prospect. What are the prices for different deliveries, what is the cost of investment, are special conditions possible, and if so, which ones?
We'll demonstrate how well »proCONTRACTS | Beverage Off-Trade« works as a solution in a short video.
»We intend to implement additional contract types alongside the beer supply contract using proCONTRACTS. The next step will also involve automated invoicing and contract termination through this application. Looking further into the future, we envision even greater potential in the End-to-End process with our contract partners.«
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Sven Heerda
Sales Support Manager, Heineken